Insight that changes decisions.
Insights and analytics leader and advisor. I help consumer and B2B brands build insights and analytics functions that drive strategic decisions and growth.
Former Global Insights & Analytics Senior Director at Reckitt. 25 years at Reckitt, Mondelēz, Kraft, Shell, BAT and Ogilvy. Imperial College MBA.
Or write directly: natalie@ndelgado.co.uk
Experience and results
- 25years in insights and analytics
- 6global organisations
- 12%budget efficiencies reinvested at Reckitt
- +22%clearer reporting, rated by stakeholders, at Shell
How I can help
Four focused ways to work together, plus tailored projects in growth strategy, customer insight, analytics and AI. How each engagement works
Insights & Analytics Centre of Excellence Build
The operating model, partners, data and knowledge platforms that make insight faster and reusable.
DetailsInsights & Analytics Function Diagnostic
Is your insights and analytics function changing decisions? A 4–6 week review with a clear 90-day plan.
DetailsFractional Head of Insights & Analytics
Senior leadership, one to three days a week or interim, without a full-time hire.
DetailsData Storytelling Workshops
Teams learn to turn analysis into decisions. At Shell, 92% of 80+ attendees rated it highly valuable.
DetailsSelected results
Every case follows the same discipline: frame the business question, choose the right approach, connect the data, turn the insight into a story that drives action, and measure the impact. Case studies
- Global SaaS knowledge-management platform Redefining Product Strategy for a Global SaaS Knowledge-Management Platform AI eraproduct strategy and value proposition redefined
- Big Five consultancy · global FMCG client Designing a Future-Proof Insights & Analytics Function for the AI Era 60+FTE function redesigned: skills, structure and governance
- Shell From Firefighters to Firestarters: Strategic Data Storytelling at Shell −40%fewer issues escalated because of misaligned expectations
- Reckitt · Centre of Excellence Consumer Data Hub: Boosting Efficiency with Insights & Foresight Capability 2×faster insight and foresight, 40% more efficiently
“Natalie is an exceptional speaker who makes storytelling feel practical rather than abstract. … I would recommend Natalie to any organisation that wants its people to be heard.”