As a Strategic Insights and Data Analytics Executive with 25 years of experience, I help your businesses drive customer-centric growth. I specialise in turning complex data into actionable insights that sharpen competitive advantage and capitalise on evolving customer behaviour, helping you stay ahead in a fast-changing market.

With a global perspective developed through senior roles at industry leaders like Reckitt, Mondelēz, Kraft, Ogilvy, BAT, and Shell, I bring a wealth of experience across emerging and established markets—particularly in Latin America and Europe. My focus has consistently been on delivering transformative, data-enabled insights that give your business a competitive edge.

My expertise spans building digital insights platforms, leading AI-powered innovations, and implementing advanced analytics solutions to unlock critical customer insights for sustainable growth. I design strategies and implement solutions tailored to your business, equipping your teams to make impactful, data-led decisions—elevating brand value, optimising portfolio strategies, and expanding the reach of customer insights across your organisation.

Working alongside your teams, I bring a collaborative approach to align every action with your strategic vision, creating lasting, customer-centric value for your business.