A True Digital Transformation: Insights Efficiency at Scale
"Are your teams leveraging AI-powered solutions to enhance collaboration, share best practices, and democratise knowledge and insights across departments?"
The Challenge
Reckitt, a global leader in health, hygiene, and nutrition, faced a significant challenge in managing and utilising its vast repository of consumer insights effectively.
Insights were scattered across over 5,500 folders in various SharePoint and OneDrive locations, along with external platforms, creating knowledge silos and inefficiencies.
The fragmented system resulted in duplicated research efforts, wasted resources, and limited cross-market collaboration, hindering Reckitt’s ability to leverage its consumer knowledge effectively at a global scale.
The Solution
To address this challenge, the implementation of LEXI, Reckitt’s internal brand for the global management platform, was spearheaded.
We migrated over 200,000 research files from 5,500 different SharePoint Drives onto a centralised, AI-driven platform that streamlined the access and reuse of consumer insights. Advanced AI capabilities enabled the platform to pinpoint relevant content quickly, decreasing the time and effort needed to retrieve and utilise insights.
We also introduced a new bulk upload feature, Megaupload, to efficiently migrate large volumes of data, ensuring a smooth transition. The focus was not only on creating a technical solution but also on driving user adoption through localised training and continuous support, fostering a culture of insight-sharing across the organisation.
The Results
As of today, LEXI supports over 1,500 active users and hosts more than 400,000 files, equating to over 100,000 reports.
The automated tagging and intuitive search features have significantly enhanced research efficiency, with Reckitt now uploading around 2,000 files per week.
This has eliminated research duplication and ensured that local teams can access a comprehensive repository of insights, facilitating informed decision-making.
The Impact
LEXI has transformed the way Reckitt leverages its consumer insights, promoting a "one team, one platform" approach.
The platform has enabled Reckitt to democratise its knowledge base, resulting in c. 30% cost savings and increased time efficiency, ultimately driving stronger strategic alignment and better business outcomes across global markets.